Experiential Marketing

Live events, hospitality, tours, brand activation

GMR is the industry's most experienced experiential marketing agency. We bring brands to life through end-to-end experiential offerings: from brand strategy and experience design through event activation and measurement.

The biggest events

We’re on the world’s largest stages. 14 Olympic Games. 9 FIFA World Cups. 28 Super Bowls. SXSW. And so on. We have the relationships, experience, and infrastructure necessary to help brands shine when it matters most.

Turnkey solutions

We create all types and sizes of events, both B2B and B2C—from VIP hospitality and touring attractions to high-profile PR stunts, private concerts, and more. 

In-market expertise

Locations are hand-selected by regional experts, based on brand objective and market analysis. We maintain proprietary database of 30,000+ events/venues, and we custom-route mobile tours, because we know location matters.

In-house integration

One unified team means top-notch quality, efficiency, and a cohesive marketing strategy. The vast majority of our event programs leverage our robust Creative, Digital and Staffing capabilities, and we manage all production and ancillary event elements internally.

"GMR has continued to impress us with their ability to think big, while maintaining a close eye on the details.”

- Aliya Reynolds, Best Buy Canada

Amazing brand experiences don't happen by accident. Let's team up.
Contact us

Prefer phone? Call us: +1 (800) 447-8560


Complete in-house design
Fabrication management
Vehicle procurement
Fleet management
DOT compliance
Customized routing
Regional specialists

Complete in-house design
Production management
Venue sponsorship activation
Site selection/management
Talent booking/management
Sound/lighting design
Risk management
Full logistics, site fees, permits

Hospitality strategy & planning
Guest communications
Database management
Ticket management
Accommodations magement
Transportation management
Environmental design & production
Product showcasing
F&B management
VIP experiences
Staff hiring & training
Athlete/celebrity appearances
Financial management
Measurement/ROO reporting


SXSW 2017

What Young Women Want from Music Festivals

2016 NASCAR Marketing Achievement Award

Comcast receives annual honor for the NASCAR XFINITY Series

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:60 of eSports Lifestyle (Part 2 of 3)

Understanding fan behavior offline, online, and on the 2nd screen

2016 Experience Design & Technology Awards

Silver and Bronze for Comcast + CBS

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Vega // #VegaShakeUp

Vega flips the script on the TIFF party scene

Victory Motorcycles // Sturgis 2016

"Modern American Muscle" gives Sturgis a shake

New eSports Report Released

Proprietary research sheds light on eSports players and fans

GMR Named Top Event Agency

Annual list ranks experiential and event specialists

CBS // SB50

World-class hospitality and experience design

Natasha Kalashnikova Joins GMR

New Russian director of operations