Global Sports and Entertainment Consulting

Strategy, activation, measurement

True brand partners

We'll dive deep into your business to develop a strategic, comprehensive sponsorship approach that delivers against your goals. And we’re property-agnostic, working solely for brands to find the right fit for our clients—no conflict of interest.

We know the landscape

With vast B2B and B2C experience, GMR has a nuanced understanding of the sponsorship landscape, the fans, and the fan experience. We also have deep relationships across sports and entertainment. From amateur athletes to global events, so we know who to call to uncover insights and opportunities not easily accessed— and get the best deal done.

End-to-end sponsorship services

Complete sponsorship life cycle, in house, one unified team—from strategy/evaluation and negotiation/valuation all the way through creative development, activation, social amplification and measurement.

"We have never worked with an agency that's brought the quality, the expertise, and the knowledge of people that GMR can bring."

-Matt Lederer, Comcast


Research & insights
Target audience profile
Target reach & fit
Marketplace assessment
Performance benchmarks

Brand challenges & objectives
Sponsorship portfolio audit/eval
Competitive analysis
Platform exploration
Proprietary sponsorship filter
Event landscape evaluation
Industry-specific insights
Portfolio consolidation/exit strategy
Industry relationships & connections
Activation programs
B2B/B2C strategies

Sponsorship platform development
Sponsorship proposal evaluation
Negotiation strategy
Contractual entitlement negotiation
Global/national partnership negotiation
Naming rights negotiation
Talent negotiation

We can help your brand build an impactful strategy.
Contact us

Prefer phone? Call us: +1 (800) 447-8560


SXSW 2017

What Young Women Want from Music Festivals

Super Bowl Standouts

How to impress fans who expect the unexpected

2016 NASCAR Marketing Achievement Award

Comcast receives annual honor for the NASCAR XFINITY Series

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:60 of eSports Lifestyle (Part 2 of 3)

Understanding fan behavior offline, online, and on the 2nd screen

New eSports Report Released

Proprietary research sheds light on eSports players and fans

12 Esports Forum Takeaways

Top trends to know from the SBJ Esports Forum

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:60 of Formula E

What's new inside the motorsports revolution

Owner Presence Will Bring Stability to E-Sports

SBJ reports from the 2016 E-Sports Forum

Esports Forum October 6th

GMR is presenting sponsor, joining speakers from Xfinity, Eleague, Trokia

Cisco // Rio 2016

High-touch cruise ship hospitality